The Jack Benny Program

The Jack Benny Program

Jack Benny, Mary Livingstone, and Eddie Anderson (Rochester) in a group portrait.
Other names The Jack Benny Show
The Canada Dry Program
The Chevrolet Program
The General Tire Revue
The Jell-O Program
The Grape Nuts Flakes Program
The Lucky Strike Program
Genre Comedy
Running time 30 minutes
Country USA
Languages English
Home station NBC (Blue) (05/02/32-10/26/32)
CBS (10/30/32-1/26/33)
NBC (Red) (03/03/33-09/28/34)
NBC (Blue) (10/14/34-06/21/36)
NBC (Red) (10/04/36-12/26/48)
CBS (01/02/49-05/22/55)
TV adaptations The Jack Benny Program (1950-1965)
Starring Jack Benny
Mary Livingstone
Eddie Anderson
Phil Harris
Dennis Day
Kenny Baker
Mel Blanc
Announcer Don Wilson
Writers Harry Conn, Al Boasberg, William Morrow, Edmund Beloin, Hugh Wedlock Jr., Howard Snyder, George Balzer, Sam Perrin, Milt Josefsberg, John Tackaberry, Al Gordon, Hal Goldman
Producers Hilliard Marks (1946-'55)
Air dates May 2, 1932 to May 22, 1955
No. of episodes 931
Opening theme Love in Bloom/The Yankee Doodle Boy
Ending theme Hooray for Hollywood

The Jack Benny Program, starring Jack Benny, is a radio-TV comedy series that ran for more than three decades and is generally regarded as a high-water mark in 20th-century American comedy.[1]

Contents

Cast

Earlier cast members include:

Radio

Jack Benny first appeared on radio as a guest of Ed Sullivan in 1932.[3] He was then given his own show later that year, with Canada Dry Ginger Ale as a sponsor —The Canada Dry Program, beginning May 2, 1932, on the NBC Blue Network and continuing there for six months until October 26, moving the show to CBS on October 30. With Ted Weems leading the band, Benny stayed on CBS until January 26, 1933.[1]

Arriving at NBC on March 17, Benny did The Chevrolet Program until April 1, 1934. He continued with The General Tire Revue for the rest of that season, and in the fall of 1934, for General Foods as The Jell-O Program Starring Jack Benny (1934–42) and, when sales of Jell-O were affected by sugar rationing during World War II, The Grape Nuts Flakes Program Starring Jack Benny (Later the Grape Nuts and Grape Nuts Flakes Program)[4] (1942–44). On October 1, 1944, the show became The Lucky Strike Program Starring Jack Benny, when American Tobacco's Lucky Strike cigarettes took over as his radio sponsor, through the mid-1950s. By that time, the practice of using the sponsor's name as the title began to fade.

The show returned to CBS on January 2, 1949, as part of CBS president William S. Paley's notorious "raid" of NBC talent in 1948-49. There it stayed for the remainder of its radio run, which ended on May 22, 1955. CBS aired repeats of previous 1953-55 radio episodes from 1956 to 1958 as The Best of Benny[1] for State Farm Insurance, who later sponsored his television program from 1960 through 1965.

Television

The Jack Benny Program

Jack Benny as an elderly "Tarzan", playing a primitive "jungle" version of a violin on his television show, 1962
Format Variety
Starring Jack Benny
Composer(s) Mahlon Merrick
No. of seasons 15
No. of episodes 260 (List of episodes)
Production
Running time 30 minutes
Production company(s) CBS Television (1950-1955)
J&M Productions, Inc. (1955-1965)
Distributor MCA Television (1954-1965 filmed episodes)
Broadcast
Original channel CBS (1950-1964)
NBC (1964-1965)
Picture format Black-and-white
Audio format Monaural
Original run October 28, 1950 (1950-10-28) – April 16, 1965 (1965-04-16)

Jack Benny made his TV debut in the 1949 season.[5] There is a kinescope of his later November 1949 TV appearance on the intermittent Jack Benny Program special appearances of the time. Benny ran shorter runs in his early seasons on TV into the early 1950's, as he was still firmly dedicated to radio. The regular and continuing Jack Benny Program was telecast on CBS from October 28, 1950, to September 15, 1964, and on NBC from September 25, 1964, to September 10, 1965. 343 episodes were produced. His TV sponsors included American Tobacco's Lucky Strike (1950–59), Lever Brothers' Lux (1959–60), State Farm Insurance (1960–65), Lipton Tea (1960–62), General Foods' Jell-O (1962–64), and Miles Laboratories (1964–65).

The television show was a seamless continuation of Benny's radio program, employing many of the same players, the same approach to situation comedy and some of the same scripts. The suffix "Program" instead of "Show" was also a carryover from radio, where "program" rather than "show" was used frequently for presentations in the non-visual medium. Occasionally, in several live episodes, the title card read, "The Jack Benny Show". During one live episode, both titles were used.

The Jack Benny Program appeared infrequently during its first two years on CBS TV. Benny moved into television slowly: in his first season (1950–1951), he only performed on four shows, but by the 1951-1952 season, he was ready to do one show approximately every six weeks. In the third season (1952–1953), the show was broadcast every four weeks. During the 1953-1954 season, The Jack Benny Program aired every three weeks. From 1954-1960, the program aired every other week, rotating with such shows as Private Secretary and Bachelor Father. Beginning in the 1960-1961 season, The Jack Benny Program began airing every week. It is also worth noting that the show moved from CBS to NBC prior to the 1964-65 season. During the 1953-54 season, a handful of episodes were filmed during the summer and the others were live, a schedule which allowed Benny to continue doing his radio show. In the 1953-1954 season, Dennis Day had his own short-lived comedy and variety show on NBC, The Dennis Day Show.

In Jim Bishop's book A Day in the Life of President Kennedy, John F. Kennedy said that he was too busy to watch most television but that he made the time to watch The Jack Benny Program each week.[6]

Ending

In his unpublished autobiography, I Always Had Shoes (portions of which were later incorporated by Jack's daughter, Joan, into her memoir of her parents, Sunday Nights at Seven), Benny said that he, not NBC, made the decision to end his TV series in 1965. He said that while the ratings were still very good (he cited a figure of some 18,000,000 viewers per week, although he qualified that figure by saying he never believed the ratings services were doing anything more than guessing, no matter what they promised), advertisers [the alternate sponsors during his final season in 1964-65 were State Farm Insurance and Miles Laboratories (Alka-Seltzer, One-a-Day) were complaining that commercial time on his show was costing nearly twice as much as what they paid for most other shows, and he had grown tired of what was called the "rat race." Thus, after some three decades on radio and television in a weekly program, Jack Benny went out on top.

Syndication and DVDs

Four classic episodes of the show ran on CBS during the summer of 1991. Reruns also appear on PBS stations.

The series has yet to receive an "official" DVD release, however public domain episodes have been available on budget DVDs (and VHS) for years. In 2008 25 public domain episodes of the show that were thought to be lost were located in the CBS vault. To date, CBS has refused to digitally preserve or release the shows, despite the support of Jack Benny's estate and a funding offer by the Jack Benny Fan Club.[7]

Ratings

1950-51: ?
1951-52: #9
1952-53: #12
1953-54: #16
1954-55: #7
1955-56: #5
1956-57: #10
1957-58: #28
1958-59: ?
1959-60: ?
1960-61: #10
1961-62: ? (opposite #2, "Bonanza")
1962-63: #12
1963-64: #12
1964-65: ? (opposite #3, "Gomer Pyle")

Format

Whether on television or radio, the format of the Jack Benny Program never wavered. The program utilized a loose show-within-a-show format, wherein the main characters were playing versions of themselves. There was not really a fourth wall, per se. The show would usually open with a song by the orchestra or banter between Benny and Don Wilson. There would then be banter between Benny and the regulars about the news of the day or about one of running jokes on the program, such as Benny's age, Day's stupidity or Mary's letters from her mother. There would then be a song by the tenor followed by situation comedy involving an event of the week, a mini-play, or a satire of a current movie.[1]

Racial attitudes

Although Eddie Anderson's Rochester may be considered a stereotype by some, his attitudes were unusually sardonic for such a role, and Benny treats him as an equal, not as a servant. In many routines, Rochester gets the better of Benny, often pricking his boss' ego, or simply outwitting him. The show's portrayal of black characters could be seen as advanced for its time; in a 1956 episode, African-American actor Roy Glenn plays a friend of Rochester, and he is portrayed as a well-educated, articulate man[8] not as the typical "darkie stereotype" seen in many films of the time. Glenn's role was a recurring one on the series, where he was often portrayed as having to support two people on one unemployment check (i.e., himself and Rochester).

Audio

References

  1. ^ a b c d e f Dunning, John. On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press, 1998.
  2. ^ Dale White
  3. ^ C. Sterling (2003), Encyclopedia of Radio, pp. 250–254, ISBN 9781579582494 
  4. ^ Benny, Jack. "Jack is mad at Phil". The Grape Nuts and Grape Nuts Flakes Program Staring Jack Benny. otr.net. http://www.otr.net/r/jbny/289.ram. Retrieved 10/09/2011. 
  5. ^ April 4, 1949 Life Magazine article "Benny Tries TV", with photo and review
  6. ^ Bishop, Jim. A Day in the Life of President Kennedy
  7. ^ CBS permanently seals Jack Benny Television Masters
  8. ^ In this episode, he knows how to tell a fine violin: "How Jack Found Mary". The Jack Benny Program. CBS. 31 October 1954.

External links